Why You’re Struggling to Get Traffic and Attention for Your Content

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Many marketers and content creators have the same problem… they pour lots of time and effort into their content creation, only to see their carefully-crafted posts get ZERO traffic or attention. Why? The answer is simple, but not easy to swallow: it’s because you’re doing it all wrong!

You’re Targeting Only Head Term Keywords

The best way to get a lot of traffic quickly is by targeting long-tail key phrases with high search volume. Keywords like best in class, ultimate guide, tutorials and reviews are going to bring you less traffic because they have a lower search volume – but with that lower volume comes less competition.

 Sure, long-tail keywords may not rank on page one of Google. But once you rank on page 2 or 3, you’ll get far more visitors than if you target head term keywords.

 If you want more visitors, then focus on long-tail keywords with low competition. The best way to find them is by using a tool like Long Tail Pro (Review) or Keyword Tool. These tools help you easily find long-tail keywords that are also profitable.

 Even if you do use a long-tail keyword, you have to ensure that it’s targeted towards your ideal customer. If you don’t know who your target customer is, take some time to determine what makes your ideal customer tick. Make sure you understand their needs, wants, desires and problems – then focus on keywords that speak directly to them. Only then will you be able to target these people with content that speaks directly to them.

Optimizing For Search Engines Instead Of Visitors

Most webmasters optimize their sites for search engines, not visitors. While SEO is important, it won’t help you if no one ever visits your site. SEO is just a tool to make your content easy to find online—not an end goal in itself. If your content isn’t useful and compelling, search engines won’t be able to rank it high enough on their SERPs (search engine results pages) to get you any traffic—no matter how much keyword optimization you do.

 Even if you do everything right with SEO, you still might not get any traffic. Why? Because search engines like Google have gotten really good at recognizing what’s spammy, artificial, or low-quality content.

 As a result, Google has started relying more on social signals—like backlinks from other sites or shares on Facebook or Twitter—to help it determine which content is relevant. This means that you need to focus less on SEO and more on building relationships with influencers in your industry (and beyond) who are interested in your content topic. If they share or link to your content, it will get noticed by search engines much more quickly than if you try to do all of the outreach yourself.

 Ultimately, if you want to get more traffic from search engines and other visitors, you need to focus on creating content that is truly useful and valuable. That’s what will help your content rank higher on SERPs so that it can reach a broader audience.

You’re Not Doing Contextual Internal Linking

If you create a piece of content but don’t make an effort to send traffic from your existing site or articles to that page, there’s no chance that page will rank well in search engines. If you have internal links on every other page of your site—but not on your new piece of content—search engines won’t even know about it. Without internal links pointing at your content, you won’t see any traffic or attention.

 If you want people to find your content, you need search engines to find it first. But that means contextual internal linking is a necessity. Don’t link just anywhere on your site; make sure your links appear in relevant places only. The best place for an internal link is at or near the top of your new content so that readers can immediately follow them if they choose.

 Without contextual internal linking, search engines will have no way of knowing your content even exists. And without some sort of traffic driving back to your site, you won’t get any attention or any views. If you don’t know how to put together a strong piece of content from start to finish (and attract attention), you can learn more about it here.

Your Page Doesn’t Have Enough Backlinks

Good content isn’t always enough. To be found in Google, you have to have link juice. Most people assume that once they start publishing a steady stream of valuable content, their website will naturally attract links from other sources. Although it’s true that content is king, most of your competitors are also creating great content. To beat them, you need more than just good content—you need a coordinated link-building strategy.

 Building links is a time-consuming process. It’s especially hard if you have a limited budget. Many SEO agencies are happy to create content for you, but they often charge thousands of dollars per month. If you’re operating on a shoestring budget, paying an agency might not be an option. Even if it is, you can’t always guarantee that they’ll deliver quality results at a competitive price. The easiest way to establish strong links is by publishing epic content that naturally attracts backlinks organically over time.

Your Content Isn’t Evergreen

To get people interested in your content, you need to think about more than just SEO. If you want your content to go viral, it needs to contain a long-lasting value. Writing a single piece of content won’t help you attract an audience or keep them coming back over time—it takes ongoing, consistent publishing efforts. One thing that helps? Using evergreen content (blog posts, videos, infographics) that remains useful no matter when it was published.

 When you’re publishing on a regular basis, creating evergreen content helps you establish yourself as an authority in your industry. It makes your website more relevant (which improves SEO), but it also helps drive traffic over time—even if search engine algorithms update or change.

 Keeping your content fresh is also important. Even if you’re using evergreen content, if you update or repurpose it regularly, search engines will see it as fresh—and that could give you an edge in attracting organic traffic over time.

Your Page Takes Too Long To Load

Slow-loading pages are a major source of frustration, especially on mobile. According to research from Aberdeen Group, 65% of users say they’ve abandoned a site after just three seconds of waiting; 78% abandon a site if it takes more than four seconds to load.

 A page that takes too long to load isn’t just annoying — it also negatively impacts your search rankings. Google places a high priority on speed as part of its ranking algorithm, and a slow site will rarely rank as highly as a fast one. The implication is clear: if you want people to see your content, you need to optimize it so that it loads quickly.

 Of course, optimizing your site’s speed isn’t easy. Optimizing code on a large scale is difficult, time-consuming work. More importantly, getting faster results requires changing more than one aspect of your site; ideally, it should have a page load time of fewer than two seconds.


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