The One Thing You Need to Do to Improve Your Conversion Rate

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Conversion Rate Optimization

Online businesses are built on conversions. When you convert leads into sales, you make money. When you don’t, you lose money. But even if your website has a great conversion rate, it could be even better! There are certain things you can do to improve your conversion rate by 50% in one day—if you know what they are and how to apply them correctly.

Optimize your web page title.

Page Title Optimization

Make sure your web page title is descriptive and accurately reflects what your web page is about. A descriptive title like How to Start a Business: A Step-by-Step Guide will rank higher than a vague or inaccurate one, like Google+ for Dummies. This isn’t guaranteed, but when it comes to internet searches, you want every possible advantage you can get.

 Another factor of SEO worth mentioning is keyword density. By packing a few keywords into your title, you’re laying a foundation for when it comes time to optimize your body text. The key here is not too many—you should still be able to understand what your web page is about, and preferably without needing a calculator! Like every other aspect of SEO, it takes practice and some research into best practices before you’ll find your sweet spot. Pay attention over time as Google makes its algorithm changes.

 Now, optimizing your web page’s title is not enough. You need to optimize your body text as well. Optimizing body text should go hand-in-hand with your web page title. If you can’t explain what your business does in just a few sentences, then you aren’t ready for SEO yet—but if you can write short, descriptive paragraphs that focus on one keyword each, then you are ready!

 When optimizing your body text, you need to focus on one keyword at a time. This means that you shouldn’t use more than one keyword per paragraph, and really try not to have more than three within any given page. It sounds difficult, but it’s quite easy when you actually sit down and think about what your business does.

Optimize your product images

Product Page Optimization

You should make sure that your product photos look as crisp and professional as possible. But you don’t need high-end gear or a team of photographers to take them. The best images are captured with natural light and basic equipment, like a DSLR camera and tripod. Upload your images at least 1000 pixels wide. And if you have more than one main product image, try using a slider on your homepage so users can scroll through different views of it.

 Your images should be in focus and properly exposed. Bright, even lighting makes your products pop. But avoid using harsh overhead lights, which can make your products look flat and less attractive. Instead, shoot with natural light coming from a window on one side or directly above you.

 Another thing you can do is write helpful, detailed product descriptions. If people can read reviews from other buyers, they’ll be more likely to trust your products and click through. And if you use an e-commerce platform like Shopify or Magento, it will help you with SEO as well as options for easily adding video and sharing buttons that encourage customers to share your content on social media.

 And finally, optimize your product and category pages so that they’re easy for search engines to crawl. Try using a descriptive URL like red-dress instead of a dress. Also, make sure your main category page has relevant keywords in both its title and meta description, so it ranks well when someone searches for those terms.

Optimize your checkout process

Checkout Process Optimization

The checkout page is one of your most important conversion opportunities, and it’s also one of your best opportunities for improving conversion rates. Just by changing how you present your call-to-action and payment options, you can improve your checkout form significantly.

 The first thing you should do is remove anything that’s extraneous from your checkout form. There are several different elements you can remove: social signup buttons, third-party payment options like PayPal, and terms and conditions. By getting rid of these distractions, you can present a cleaner and clearer call-to-action for users. This will make it easier for users to take that final step in completing their purchase.

 By improving your checkout process, you can improve your conversion rate significantly in a short amount of time. Shopify found that a single change to their checkout page resulted in a 50% increase in conversion rate. This shows how critical optimization can be for improving conversion rates.

 In fact, if you’re not optimizing your checkout process, you could be missing out on a lot of potential revenue. Re/code reports that companies can miss out on $65 billion in revenue because of poor conversion rates. Optimizing your checkout form can increase your conversion rate by 25%. That’s almost $15 billion in revenue!

By removing distractions, you can make it easier for users to complete their purchases. By changing your call-to-action and payment options, you can convince more users to complete their purchase on your site instead of going elsewhere. It’s never been more important for businesses to focus on conversions, and with a little bit of optimization, you can improve yours significantly!

Test different landing pages

Split Testing

Chances are, your website is pretty good—so don’t change it! But there might be ways to tweak it to make it even better. Run some A/B tests and see if you can improve your conversion rate.

 The first thing you’ll want to do is identify your goal. What are you trying to accomplish with your website? Is it a lead generation page, where you want as many people as possible to fill out a form? Or are you looking for sales, and in that case, what’s your conversion rate for other pages on your site?

 For example, say you have three different landing pages: a homepage, a contact us page, and a request quote page. Which one gets you more leads? If it’s your homepage, leave it alone. But if it’s one of your other pages, consider some tweaks to improve its conversion rate.

 There are lots of ways you can do A/B testing on landing pages. You could change small elements like colors or fonts, or test big changes like a new layout. For example, if your form is at the top of your page now, try moving it down and see how it impacts conversion rate. If there’s a problem with that change, try moving it back up and changing something else instead.

 Once you’ve made your changes, see how they impact your conversion rate. Then make some decisions about what you’ll do going forward. If it looks like something is working really well, keep doing it! Or if you want to test even more changes, go for it. The point of A/B testing is that there’s no wrong way to do it. Test as many things as possible and keep track of what works and what doesn’t.

Test your homepage design.

Home Page Optimization

If you’re trying to improve your conversion rate, take an objective look at your website. The homepage is typically a user’s first point of contact with your brand and can set a positive or negative tone for their experience. If your homepage doesn’t contain compelling content, relevant CTAs, useful navigation, and other persuasive elements, then it will likely reduce conversions.

 If you’re noticing low conversion rates, try testing your homepage by making an important change or two. For example, if your calls-to-action aren’t visible on a crowded homepage, try moving them to a more prominent location. If you don’t have a strong copy for your calls-to-action, use A/B testing to find what works best for your audience. Use elements like headlines and images to boost conversions.

 Keep experimenting with changes until you find something that improves your conversion rate by 50% or more. Make a note of what you changed and how it made your users respond. Then make those changes permanent, and do more tests!


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