How much money can you make blogging? It’s a question asked by thousands of people every day, and with good reason! After all, everyone likes to know that they’re earning as much as possible while working as little as possible, right? But knowing how much money you can make blogging takes more than just knowing how many page views or subscribers you have. It takes an analysis of your entire business model, and that can be intimidating if you’re not sure where to start!
It’s pretty easy to make an extra $200 – $2,000 per month blogging in your first year. In years 2 and beyond, after you’ve built traffic and subscribers, you can increase revenue to $100,000+. We cover how below.
HOW MUCH MONEY DO BLOGGERS MAKE?
If you haven’t already noticed, blogging has become a full-time job for a lot of people. Some bloggers earn enough to quit their day jobs and call themselves full-time bloggers while others simply supplement their income with blogging.
If you are wondering how much money do bloggers make, we have some answers for you.
It’s pretty easy to make an extra $200 – $2,000 per month blogging in your first year. And then in years 2, 3, 4, and 5, you can significantly increase your monthly blog revenue. Glassdoor reports that the average blogger salary is over $32,800 per year, based on several anonymously submitted salaries.
HOW DO BLOGS MAKE MONEY?
The first step to making money blogging is to realize that you won’t start earning right away. It can take weeks, months, or even years to start raking in serious cash on your website. The point isn’t to start quickly—it’s to build a sustainable business that earns over time.
How much money you can make depends on how much traffic you are getting and how large your email list is.
According to research conducted by Business2Community and reported on in Entrepreneur, websites with less than 5,000 visits per month might make around $100 in revenue. For websites with 10,000 – 24,999 monthly visitors, that number jumps to between $500 and $1,200. Only a handful of blogs break six figures each month (Business2Community notes that only 0.3% of blogs are in that range). That’s still pretty impressive!
If you have 5,000 visitors each month or more and have an email list of at least 5,000 subscribers, you might be able to start earning $1,000 – $2,500 per month. This is where having a good affiliate marketing program really helps—you’ll want to build relationships with companies in your niche that are willing to pay you commissions when you send them sales through your site.
As you scale your site up and reach higher levels of traffic, you can realistically make $20,000-$60,000 your first year blogging, $150,000+ your second year, $280,000+ your third year of blogging, and $300,000+ in your fourth year.
More Traffic = More Revenue
If you’re new to blogging, one of your biggest challenges will be driving traffic. If you want to make money blogging, then, you need to learn how to build traffic quickly and effectively so that more people come to your site and ultimately buy from you. There are several ways to drive traffic, but it’s worth pointing out that a majority of bloggers get their traffic organically via search engines.
It’s not unrealistic to make between $0.01 – $0.25 per page view in many blogging niches through display and affiliate ads.
So if you get 1,000 pageviews a month (very very easy), you can make between $10-$25 per month, which will cover the cost of running the blog.
Even if you get ten times that traffic, or 10,000 page views per month, you can make between $100-$250. That’s still not a huge amount of money by any means, but it’s more than enough to cover your hosting costs and potentially even buy you a cup of coffee here and there.
So the more people your blog reaches, the more money you can obviously make.
Email Lists are Your Most Important Asset
When we’re talking about making money blogging, one of your most important assets is your email list. And not just because it allows you to send a little Thank you! note to your subscribers when they sign up, or promotions for your new posts. Building an email list takes time and effort, but once you have it, it can be one of your most valuable business tools.
While you can, and will, definitely make money running display and affiliate ads on your blog, your biggest money-making opportunity is going to be with your email list. The million-dollar bloggers out there are able to make between $1-$5 in revenue per email subscriber each month!! If you have a list of 20,000 subscribers you can make up to $150,000 in revenue off that list per month! It’s crazy.
Start building your email list as soon as you start your blog. Your email list is your most important asset.
9 WAYS TO EARN MONEY WITH YOUR BLOG
Whether you’re just starting out with your first site or you’ve been blogging for years, monetizing your business through advertising and affiliate links will help you earn money by blogging. With that said, there are several different ways to make money blogging.
Your blog can make you money in the following ways.
1. Google Adsense
Potential blog revenue: $0.1 – $0.5 per page view.
Google Adsense allows you to run ads from the Google Display network on your website. If you are a brand new blogger Google Adsense is the easiest way to monetize your blog, but you won’t make that much money off of them.
They also have great analytics to track your results and traffic. You can also set your own individual pricing based on location or category.
Advertisers in your niche buy ads space from your site and you earn commission per page view or a number of ad clicks.
2. Direct Display Ad Buys
Potential monthly blog revenue: $200 – $2,500 per display.
Some brands or companies will reach out to you to put a banner display ad on your website to promote their product. Or you can reach out to companies that align with your target readership and blog niche. Sell the fact that a display ad will be on every page of your blog and get the maximum amount of visibility.
Display ads are $10 – $15 CPM (Cost per 1,000 impressions). So if you have 100,000 monthly visitors to your website and 10% of them click on a display ad, that would be 10,000 impressions. At a $15 CPM ($0.15 per 1,000 impressions), you’d make about $1,500 a month for display ads.
3. Social Media Promotion
Potential blog revenue: $300 – $3000 per promotion
Social media is a great tool for promoting your content if you know how to use it. When you publish a post on your website or social media platform, share that content on all of your other platforms as well. It will get seen by people who otherwise might not have seen it! Republishing posts or sharing older content can be useful, too—nothing wrong with repackaging older content so long as it’s still relevant and engaging.
Some brands also might pay you to post on your social media platforms if you have a large following.
Many influencers get paid to promote products online which is a great source of income, you can make all the way to $50,000 per year.
So growing your social media presence will pay off at some point.
Potential blog revenue: Has no limit depending on your effort.
While it will likely be difficult for you to launch a course shortly after launching your blog, building a course is a great way to make money on your blog. It’s never been easier to sell your expertise and make money teaching others.
A lot of bloggers will create courses to provide additional value to their readers. If you have a niche-specific skill, like makeup application or cooking, then building a course will likely be helpful. The beauty of creating a course is that once it’s created, you can continue to sell it over and over again without doing anything more.
If you are planning to develop a course that someone is already offering think hard about what would make your course different and why someone would buy it from you instead of someone else.
5. Podcast Sponsorships
Potential blog revenue: $150 – $800 per episode
If you have a podcast, you could always sell ad space on your podcast. I’ve had many podcast listeners email me over time saying they would love to advertise with my show, but only if there was a sponsorship option.
With sponsorships, you can sell ad space to multiple people and companies. Each of them will be giving you money in exchange for an ad read on your podcast. This can be a great way to make extra money with your podcast because even if one or two of your sponsors don’t pay up, there are always others who will.
6. Freelance Writing Opportunities
Potential blog revenue: $400 – $2,000 per post
A great way to make money blogging is to freelance for an established site. In fact, sites such as Business Insider, Entrepreneur, Huffington Post, and The Daily Beast pay thousands of dollars per post to freelancers. Sites like these are looking for professional writers who are in tune with current events but also know how to find a fun slant that will connect with readers. We have a list of sites where you can pitch your work here: 200+ Places To Sell Your Articles & Freelance Writing Services.
Even if you don’t land a gig on one of these sites, freelance writing is still a great way to make money blogging. Companies are always looking for expert writers to work with them on web copy, marketing materials, and more. With some networking and hard work, you can quickly build a client base that will keep your bank account fattening month after month.
7. Earning Potential through Affiliate Marketing
Potential blog revenue: depends on your efforts.
Affiliate marketing is one of those options. If you are an expert in a specific niche and you build up a loyal following, there’s no limit to how much money you can make from affiliate commissions.
On average, people who do affiliate marketing can make between $5,000 and $10,000 per month. However, these are very rough estimates, which may vary depending on your niche.
For example, you may earn $2,000 per month if you sell three niche-specific courses and an additional $3,000 per month through affiliate commissions. Another blogger can only make around $1,500 per month through affiliate marketing in their particular niche.
This is because they are only focused on one niche and have less exposure. So, even though their affiliate income is low, it’s all profit for them. After all, you don’t need to earn a lot of money to still reach your financial goals. The bottom line is that there are many ways in which you can earn online, but each blogger has its own journey.
8. Earning Potential through Sponsored Posts/Reviews
Potential blog revenue: $200 – $2,000 per post/Review
Typically when we talk about earning money from blogging, we’re referring to how bloggers can earn money from their own sites. But there are two other ways bloggers can make money online: sponsored posts and Reviews.
Sponsored posts are posts that are written about a company or organization. They’re usually included in someone’s blogging income when they reach a certain number of views or followers, but some bloggers make money from sponsored posts regardless of how popular their site is. This can be great for people who are just starting out with a new site.
Reviews are a less common form of income for bloggers, but they can be really helpful when you’re starting out. They involve a blogger doing a post where they talk about an app, service or other product.
When a reader likes what they see, they click through to learn more about that product. This gives companies a great way to generate interest in their product by tapping into your audience. Reviews can be a good source of blogging income, especially when you first start out. However, you need to be careful with sponsored posts and reviews because of FTC rules on how you disclose them.
9. Earning Potential with Advertising and CPM Offers
Advertising is arguably one of, if not THE best, ways to earn money online. With advertising, you have three options: display ads, which are banners placed across your site and sold by a network; CPM (cost per thousand impressions), where an advertiser pays you each time their ad is displayed 1,000 times or more on your site; and CPC (cost per click), where advertisers pay you when someone clicks on their ad.
If you have a large and active following, your earning potential with ads can be much higher. If you’re just starting out, however, it can take time to build up traffic to your site before you start earning enough money from ads to make it worth your while. But don’t give up! Once your traffic grows, so will your earnings.
The Best Way to Monetize your Blog
Consider turning your site into an affiliate hub by joining affiliate networks like Amazon Associates, CJ Affiliate by Conversant, and FlexOffers. Affiliate marketing is super hands-off—all you have to do is set up a link with your preferred network, create a unique tracking ID for each page on your site, and then sit back and collect commissions on sales you generate from that page.
The easiest way to get started with affiliate marketing is by signing up for an account with a company like Amazon Associates. This is a great program that allows you to quickly and easily promote your favorite products on your website while earning commissions in return.